Aperol was invented in Padua, Italy in 1919 by Luigi and Silvio Barbieri. The fresh-minded brothers followed their father’s footsteps to keep their family business alive since it first opened its doors in 1880. Their aim was to create a balanced drink, perfect for aperitivo. They began their journey in 1912, and finally launched Aperol, seven years later. Today, expert Herbalist and Master Blender, Bruno Malavasi, oversees the secret of Aperol’s recipe, maintaining the best quality for everyone to enjoy.

Aperol is orange and zesty on the nose, with complex herbal scents, harmonized with a touch of vanilla. Basically, it smells divine!

No. Aperol is an Italian bitter apéritif, founded by the Barbieri brothers in Padua, Italy in 1919.

Aperol has been popular since it first launched in 1919, and its popularity only grew in the 1950s when it was regularly served and advertised in the fashionable bars of Venice. Lately Aperol has gained even more popularity thanks to social media, especially Instagram. You can find reams and reams of photos showcasing this beautiful orange drink, and the carefree lifestyle it embodies.

Yes. Aperol is known for its vibrant orange hue.

‘Aperol’ is synonymous with the word ‘Aperitivo’, which originates from the Latin word ‘Aperire’ meaning ‘to open your appetite’.

Yes. Aperol is an Italian bitter apéritif. It was founded by brothers Luigi and Silvio Barbieri in Padua, in the Veneto region of Italy. Ever since its launch in 1919 at the International Trade Fair of Padova, it’s been beloved; first by Italians, and now the world over. It ensures that no matter where you are in the world, you can have an authentic Italian aperitivo experience, wherever and whenever you sip Aperol. Find out more about the history here.

Aperol was invented in Padua, Italy in 1919 by Luigi and Silvio Barbieri. The fresh-minded brothers followed their father’s footsteps to keep their family business alive since it first opened its doors in 1880. Their aim was to create a balanced drink, perfect for those special moments where Italians traditionally gather together to enjoy an aperitivo. The brothers began the process in 1912, and finally perfected the iconic orange drink that we now know and love as Aperol, seven years later.

Aperol comes in 375ml, 750ml, and 1L bottles.

Not exclusively. Orange and cinchona are the dominant flavors, but many other herb infusions – and ingredients in the secret recipe – complete its character.

Aperol is known and loved for being a vibrant orange color. Some might say it’s the color of joy!

Aperol was invented in Padua, Italy in 1919 by brothers Luigi and Silvio Barbieri. It was first launched in 1919 at the International Trade Fair of Padova, a lively and dynamic university town at the heart of Veneto, known for its innovations. Soon after its launch, Aperol caught the attention of those in Venice, just 30 minutes away. Local bars – or ‘bacari’ – began serving the signature Aperol Spritz and displayed the iconic Aperol posters, spreading the vision of iconic orange so central to the brand.

Yes. Aperol is an Italian liqueur apéritif, designed for sipping before a meal. It's considered an Italian amaro, which translates to ‘little bitter’, and is the sweetest in the amaro family.

Aperol’s recipe remains a secret to this day. What we can reveal is citrus peels and essential citrus oils give it that distinctive freshness and unmistakable aroma. A mix of aromatic herbs, roots and wood creates the subtle bittersweet aftertaste Aperol is famous for. The recipe is beautifully uncomplicated, with only a few ingredients. What really makes it special is how masterfully they’re selected and blended using the unique production process handed down from the Barbieri Brothers themselves.

Aperol’s distinctive taste comes from carefully selected fruit, aromatic herbs, roots and woods. Citrus peel leads the charge with a crisp tang on the nose, with a hint of vanilla and bittersweet notes on the palette, with a lasting herbal, bitter finish. Measured and blended using a top-secret recipe gifted from the Barbieri Brothers, who first crafted this carrot-colored delight in 1919. And that characteristic color? That’s another secret altogether.

Aperol Spritz is the iconic orange cocktail. Its simple ingredients and unique refreshing taste have made it the go-to cocktail for many – and, according to Drinks International 2023, it was ranked 9th in the world’s most sold cocktails. To make it, just remember the easy 3-2-1 method. That’s three parts prosecco, two parts Aperol and one part soda. Find out exactly how to make an Aperol Spritz here.

Aperol is an Italian bitter apéritif made of gentian and cinchona, among other top-secret ingredients. Founded in 1919 by the Barbieri Brothers, it has a vibrant orange hue and a perfectly rounded bittersweet taste recognized the world over. It’s best served with ice, in good company.