in this article:
What’s new in the Aperol bottle
The first things you’ll notice?
- A beautifully refined silhouette.
Inspired by the balance and elegance of Italian architecture, the new Aperol bottle feels sophisticated yet familiar, designed to sit proudly on any bar cart, table, or terrace. - Rippled glass that puts the orange centre stage.
The newly sculpted, rippled shoulder draws the eye to the radiant, unmistakable Aperol orange. Every curve has been reimagined to celebrate the liquid inside: the same bright, bittersweet aperitivo that has brought people together since 1919. - A cleaner, more minimalist label system.
The front label is now smaller and more refined, allowing Aperol’s signature color to shine even more. On the back, a transparent label features a simple guide to preparing the perfect Aperol Spritz
Whether you’re an experienced host or mixing your very first glass, making your favorite drink just got even easier.
New bottle, same Aperol
While the outside has evolved, the liquid you love remains exactly the same: crafted according to the original, closely guarded recipe that has stood the test of time.
One new detail you may spot is the embossed monogram on the glass, honoring the Barbieri brothers who first created Aperol in 1919. It’s a subtle but meaningful tribute to the brand’s roots and craftsmanship.
From sunny aperitivo hours to relaxed evenings with friends, the new Aperol bottle has been designed for the moments that matter. Modern yet true to its origins, it’s a refreshed icon ready to accompany the next generation of toasts, gatherings, and golden hour celebrations.