Argentina 
OBJECT: Consumption Evidence Tracking Cocktails Summer 2024
For several years, BVA Doxa has been conducting a tracking study to monitor trends in alcoholic cocktail consumption.
Specifically, two waves are conducted each year, involving approximately 1,800-2,000 people each. The target group interviewed consists of men and women aged 18-55, distributed across the entire national territory, who have consumed at least one alcoholic cocktail in the three months prior to the interview.
In the latest survey, conducted in September 2024, it emerged that the Aperol Spritz is the cocktail with the highest percentage of people reporting having consumed it in the past three months: 43% of respondents.
In second place is the Gin Tonic with a 25% share, followed by Mojito with 24%.
Aperol Spritz also turns out to be the cocktail with the highest percentage of people indicating it as their “favorite cocktail”: 24% of the total respondents.
In this case as well, the closest followers are Mojito and Gin Tonic, gathering 9% and 8% of respondents, respectively, who indicate them as their “favorite cocktail.”
The data is collected through the following questions:
“Which of the following cocktails have you consumed in the last 3 months?”
“What is your favorite cocktail?”
Each respondent is shown the cocktails they indicated they know from a list of over 40.
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