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Buy Now

International

Buy Now

In 2023, Aperol made its Coachella debut!

Aperol Spritz brought an Italian Oasis to the desert.

Designed to transport festival-goers to an Italian oasis, the Aperol Spritz Piazza bot chic cool-down areas, incredible photo opportunities, and – of course – spots to #Jointhejoy.

Date

14th April – 16th April

Date

21st April – 23rd April

Place

Empire Polo Club in Indio
California, USA

What was in store:

Festival-goers stepped into the Aperol Spritz Pavilion, complete with glowing photo moments.
They experienced the Aperol Tram, designed to resemble a modern Italian city tram in the middle of the desert.
They stopped by the Kiosk to test their knowledge of Modern Italy and Aperol Spritzes in a digital trivia experience.
They grabbed their festie bestie for an interactive photo moment in The Orange Dome.

Cin Cin, Coachella!

The event was an unforgettable celebration of the joyful moments that brought people together, when the best of friends experienced the best in music. #AperolCoachella

Aperol Spritz heads to Primavera Sound

Related News

The iconic Italian aperitif continues to strengthen ties with Primavera Sound, becoming one of its main sponsors for the fourth consecutive year.

Discover more

The Official Spritz of Coachella 2025!

COACHELLA 2025!